The quantity of digital devices and platforms has exploded recently and today’s consumer is more connected than ever. These changes are contributing to the media revolution and blurring traditional media definitions. Americans now own four digital devices on average, and spend 60 hours a week consuming digital content. Social media usage is now standard practice in a daily lives.
Even the Oxford Dictionary officially codified the term “digital detox” – “a period of time during which a person refrains from using smartphones & computers…”.
Get more info in a Nielsen’s report.